A young man with curly brown hair, wearing a brown blazer over a white shirt, is resting his chin on his hands and looking at the camera with a slight smile, against a plain beige background.

Hi, I’m Hunter 👋 — an award-nominated creative turning brand stories into scroll-stopping and culture-approved moments.

I’ve led global brand campaigns, creator-powered ecosystems, and multi-platform videos that connect with audiences and elevate brand stories. My work spans emerging platforms, editorial and brand strategy, influencer partnerships, copywriting, experiential activations, and purpose-led storytelling. Oh, and one time Charlize Theron told me I have “baby skin.”

When I’m not doing work stuff, I can be found thinking of new ways to spend money on skincare in the name of “market research.”

  • 🏆 GLAAD Award Nominee

    Outstanding Digital Journalism

  • 🚀 Produced Allure’s Best of Beauty Live

    Drove 7M+ impressions and a 154% YoY increase in ticket sales

  • 🏆 Shorty Award Finalist

    LGBTQ+ Category

I’ve worked for a lot of brands. Here’s a few:

Vaseline

•

Tweezerman

•

Target

•

Ulta

•

Google

•

Meta

•

e.l.f.

•

SharkNinja

•

Apartment List

•

Walmart

•

Volkswagen

•

SkinCeuticals

•

Vaseline • Tweezerman • Target • Ulta • Google • Meta • e.l.f. • SharkNinja • Apartment List • Walmart • Volkswagen • SkinCeuticals •

What I Do

I build campaigns people actually care about. Think: award-nominated videos, creator networks that scale, and cross-platform storytelling that hits audiences where they #bedrot.

Want the receipts? They’re in the drop-downs 🪩

  • Every great campaign starts with a story worth telling. I connect brand narratives to human insights and turn them into multi-platform strategies that perform. Whether shaping the voice of a launch, designing a content ecosystem, or reimagining how a brand shows up culturally, I make sure the story lands.

    Proof Points:

    • Defined voice & tone guidelines for cross-platform campaigns

    • Drove 7M+ impressions for Allure Best of Beauty Live

    • Consistently exceeded full-funnel KPIs across campaigns

  • I concept, develop, and guide creative across every touchpoint. From short-form video to experiential activations, I ensure ideas don’t just look good — they perform everywhere.

    Proof Points:

    • Led 360° creative for campaigns spanning TikTok, YouTube, Instagram, OOH, and experiential

    • Generated 500M+ total content views across platforms

    • Built content pipelines that scale natively for each channel

  • I don’t just “find influencers” — I build ecosystems where brands, creators, and audiences meet. By cultivating authentic partnerships, I help brands feel like participants in culture, not outsiders.

    Proof Points:

    • Scaled Allure’s Creator Network to 140+ partners

    • Delivered 30% engagement lift among Gen Z

    • Launched creator-led campaigns for L’Oréal, Ulta, and e.l.f.

  • I thrive on uncovering whitespace and turning insights into scalable frameworks. Whether pioneering new formats or growing digital IP, I make sure ideas don’t just trend — they last.

    Proof Points:

    • Scaled Offbeat Media’s Snapchat shows from 6 → 26 series in 4 months

    • Drove a 509% lift in ad impressions

    • Grew monthly network reach to 200M+ views

  • I have more than 10 years of shaping and executing social stories that break through to audiences under my belt. I'm a recovered journalist, but my ability to do in-depth research is still as sharp as ever—and it serves me well. I can entrench myself in the most microscopic of niches, locating the white space that’s ripe for exploration. There is no perfect model for going viral, but I know what people want, and I know how to get superb mid-funnel metrics.

    But what do I love love? All things beauty and, of course, anything LGBTQ+.

Sponsored Editorial & Brand Work

Grab some [BRAND NAME] popcorn and enjoy.

“Hunter, what’d you do?” I drove campaign concepting and messaging, earning 1M+ views across platforms.

“Hunter, what’d you do?” I partnered with creative and production teams to align brand voice and strategy.

“Hunter, what’d you do?” I provided creative oversight and led final approvals for all assets.

“Hunter, what’d you do?” I curated influencer partnerships and oversaw final content strategy + creative approvals.

"Hunter, what’d you do?” I partnered with cross-functional teams to align creative, performance, and brand goals.

“Hunter, what’d you do?” I led cross-functional oversight of social trailer versioning for Meta × Yara Shahidi, aligning creative teams on platform strategy and final approvals.

“Hunter, what’d you do?” I oversaw creative concepting, production, and partner relations.

My team increased Yara’s following network on Facebook by 6.74% to 2.3M. Other highlights include a 200% increase to reach (54M) and a 148% increase in engagements (2.1M).

“Hunter, what’d you do?” I spearheaded direction, shot-list, and publishing strategy.

“Hunter, what’d you do?” I oversaw the editing process, creating a storyboard, script outline, and approved final deliverables.

Editorial Work

I created a ton of original editorial and short-form video content. Still, my proudest achievement was developing a really cool series in 2017 called SEEN, which was a GLAAD and Shorty Award finalist, that went on to become the top revenue-driving series at NowThis.

Copywriting Work

I studied magazine journalism at the University of Georgia. Obviously, I’m not a fortune-teller (RIP, print media), but give me a keyboard and an idea, and I’ll make it shine.

The following is from my work on LinkedIn for former Volkswagen USA CEO, Scott Keogh. My primary task was promoting Volkswagen’s commitment to electric vehicles and bringing Scott’s personal voice to his platform.